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Marketing Research



Marketing research has many applications. It may be related to new product development, sales territory planning or advertising evaluation. Research techniques are also varied; panel research, personal interviewing, telephone enquiries using computer-assisted technologies, etc. Marketing Research, Fourth Edition offers clear and concise coverage of all these techniques and applications.


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Informasi Detil

Judul Seri
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No. Panggil
087/LPM-PNL/Buku Penelitian/2017
Penerbit McGRAW-HILL Book Company Europe : England.,
Deskripsi Fisik
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Bahasa
English
ISBN/ISSN
0-07-707429-7
Klasifikasi
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Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
Fourth edition
Subyek
Info Detil Spesifik
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Pernyataan Tanggungjawab

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